Looking for ways to increase blog traffic? RSS emails are highly effective in driving visitors to your latest blog posts and website updates. Stay tuned to learn how RSS to email works and how to set up your own RSS campaigns with Sendinblue’s free RSS to email service.
You spend hours drafting and editing a new blog post. You finally hit publish…and then crickets. Nobody reads it.
Most bloggers know this feeling only too well.
That’s why it’s important to have a number of tactics up your sleeve to promote your blog posts.
If you’ve read our guide to email marketing for bloggers, you’ll know how useful an email newsletter can be to increase blog readership. But what if you could send an automatic email update every time a new post goes live?
RSS emails let you do just that. Let’s take a look at how RSS campaigns work and why you should use them.
What is an RSS to email campaign?
RSS emails are automatic email updates sent to subscribers whenever new content is published on a website.
RSS to email is often used by bloggers to alert their subscribers to new blog posts.
With Sendinblue you can set up a recurring RSS campaign on a weekly/monthly basis or choose to send a new email as soon as a new content is added to your RSS feed.
Advantages of RSS emails for bloggers
The obvious advantage of RSS campaigns is the ability to send notifications straight to your subscribers’ inboxes when a new blog post is published. This, of course, increases the chances of the post being read.
Email is a powerful direct line of communication.
With the evolution of permission-based email marketing, the inbox has come to represent a curated, personal space. People don’t give their email address to just anyone anymore.
If someone signs up to your email list, it’s because they’re genuinely interested in your content. What’s great about RSS emails is that you’re sending a blog post notification to an already engaged audience.
The other advantage of recurring RSS campaigns is that they’re automated. Set it, forget it, then sit back and watch the traffic roll in.
Sounds like a sweet deal, right? Let’s take a look at how to set up RSS emails.
How to set up RSS to email campaigns with Sendinblue
- Step 1: Connect Sendinblue’s email marketing platform to your blog RSS feed.
Once on the platform, go to the Integrations tab and select RSS Campaign from the Integrations menu.